Asian Antiques Appraisals And Valuations

Sotheby’s Launches Online Moutai Auction on WeChat to Cater to Chinese Collectors

Sotheby’s, the renowned auction house, is expanding its presence in Asia with new sales formats and categories tailored to collectors in the region. As part of its expansion plan, Sotheby’s has launched its first-ever online auction of China’s famous Moutai spirit, designed specifically for collectors in mainland China. The auction leverages the popularity of WeChat, the country’s most popular social media platform, to allow its 1.24 billion users to bid online conveniently and seamlessly.

Read more