Baijiu: The Chinese Liquor

In recent years, baijiu has been enjoying an increasing presence at major auction houses. Bottles of Kweichow Moutai, in particular, are regularly selling for substantial sums (with Sotheby’s in London a prominent recent example). Christie’s of Shanghai hosted another major auction in January 2022, with an authentic 1959 bottle of Moutai the star attraction of a 71-lot auction that comprised 613 bottles in total.

Dubbed “Enticing Flavours – Kweichow Moutai Online”, the auction involved selling off the prized collection of a single individual. The exhibition allowed interested parties to place bids on individual bottles from a wide array of eras. The 1959 was the oldest bottle in the batch, estimated to raise up to CNY 1,600,000 (around £185,500). Other lots included Moutai from the 1970s, 80s, 90s and 2000s.

The 1959 vintage, dubbed the Wu Xing Moutai, is a white whale for many baijiu enthusiasts – hence the excitement. Other popular varieties were the Great Master Chang Dai-Chien Commemoration Moutai of 2012, which boasted a unique bottle design, and many other famed and celebrated years. The auction ran from January 4th to 18th and eventually closed at a value of CNY 9,525,600 (£1,103,923). Not bad for a day’s trading.

Read moreKweiChow Maotai Auction – Wu Xing Vintage Brand Sells For £111,250

A Serious Question Needs Answered!

Anybody with a passing interest in baijiu will be aware of the value of Kweichow Moutai. Considered by many to be the finest baijiu of all (we’re inclined to disagree, but that’s another story), this brand is famously expensive. It’s also highly collectable, often selling for eye-watering sums at auction.

Further Reading: V.I.P Jiu 8 – Vs – Kweichow Moutai

June 2nd saw bidding open on a crate of 24 bottles of Sunflower 1974, another jewel in the Kweichow Moutai crown, at Sotheby’s in London. The lot is estimated to raise up to £45,000. Anything can happen at auction, though, especially as these bottles remain housed in their original crate.

Read moreBaijiu Auction – Sotheby’s Launch First UK Baijiu Auction

Read more一位来自英国的古董商是如何超越中国最大白酒公司，价值4000亿美元的贵州茅台?

The consumption of baijiu comes with many traditions that must be observed. Chief among these is the vessel that baijiu is consumed from. Rather than a traditional tumbler or wine glass, baijiu is invariably served in a small shot glass that resembles an undersized goblet. This is a far cry from the 14th Century days of the Liangshan Heroes, when baijiu was consumed from oversized bowls.

Read moreWhy Should Baijiu Be Drunk From A Small Glass?

V.I.P Jiu 8 is Britain’s first authentic Imperial craft baijiu that truly embraces and celebrates the history and traditions of China’s favourite spirit.

V.I.P Jiu 8’s unique recipe was first conceived 300 years ago by one of China’s greatest ever emperors and only now, due to an extraordinary set of circumstances has the original recipe been painstakingly and authentically recreated.

The story begins back in 2014, when V.I.P’s creator Irving Graham bid £300 for a cracked Chinese wine cup at an auction in southern England. He later discovered it was a piece from the Imperial Chinese collection once housed in the Forbidden City during the reign of the Kangxi Emperor between 1654-1722.

Read moreV.I.P Jiu 8 The UK’s First Baijiu – A 300 Year Old PROPER Baijiu!

Is Kweichow Moutai the worlds biggest baijiu brand living on past glories? Has Kweichow Moutai SOULED OUT? Is Kweichow Moutai now in name only?

Let’s look at a few of Moutai’s past and present glories.

I recently wrote an article titled (Why is Kweichow Moutai so expensive?) within that article is the following passage.

Moutai is marketed as the national spirit of China. This really became the case in 1949, when Chairman Mao rose to prominence. Mao and his comrades toasted the founding of the People’s Republic of China with Moutai. Perhaps that was because it was the tipple of choice of Zhou Enlai, the Chinese premier and Mao’s second-in-command.

Read moreKweichow Moutai – Can You Spot The Cultural Blunder? Is Moutai Now In Name Only?

Specialist premium Baijiu importer and distributor, Cheng International, is launching a four-part online masterclass in the UK, starting on July 13.

The course, to be held on Zoom, will be aimed at key players in the UK drinks trade. Qiqi Chen, Managing Director of leading exporter Cheng International, said it wanted to offer these events to “encourage people to learn about Baijiu and understand how baijiu it is made”. The world’s largest selling liquor has a deep history in Chinese culture that will also be examined.

Each masterclass will demonstrate how Baijiu can really enhance the range of specialised retailers selling premium spirits. There will also be baijiu food pairing and baijiu cocktail making demonstrations.

Read moreCheng International – Fenjiu Baijiu Launches UK Master Class